Marketing Manager (Interim)

Tasks:

Development and support of the implementation of marketing strategies
Planning of the marketing roadmap for Germany
Responsibility for the Germany product portfolio and pricing
Team management
Coordination of new product launches
Budget responsibility
Planning of ATL and BTL measures (incl. management of marketing
agencies for implementation)
Continuous conceptual alignment of planning with group headquarters in
Italy
Analysis of market developments and conception of corresponding
strategies (e.g. response to revenue declines)
Planning and implementation of special marketing campaigns together
with sales and other departments
Coordination of market analyses and trend studies
Execution of marketing campaigns with external service providers
Management reporting and escalation management